EECS 395/495 - Online Advertising: A Systems Approach
CATALOG DESCRIPTION: This course will cover a broad range of topics related to online advertising on the web, mobile, search-engines, and online social networks. Example topics include online advertising architectures, click frauds and malicious advertising, privacy-preserving online advertising, measuring and predicting the effects of online advertising, behavioral and contextual advertising, and more.
COURSE COORDINATOR: Aleksandar Kuzmanovic
COURSE GOALS: To teach the key concepts relevant for online advertising.
PREREQUISITIES: EECS 340 or equivalent computer networking course. Students who do not have such background should contact the instructor at firstname.lastname@example.org