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To Voxsup, an API partner company that mines social data to create interest segments for targeting, Twitter is broadening its reach as a publisher. “If I’m in my Twitter mobile app, of course Twitter can show me an ad, but say I’m in a gaming app, too,” commented Alok Choudhary, founder & CEO of Voxsup.

“Twitter doesn’t have the opportunity to show me an ad there today. It’s the mobile exchange that has the opportunity.”

Excerpted from "Twitter's Ad Partners Say MoPub Buy Is Its Direct Response Moment" | 9/11/2013 by Kelly Liyakasa
Read the full article online at adexchanger.com.